How Health Clubs Are QUICKLY Transitioning To Online LearningApr 14, 2020
People all around the world are maintaining social distancing and self-isolating during this Coronavirus outbreak. This means that health and fitness clubs must think outside the box when it comes to maintaining their businesses.
Gyms, health clubs, CrossFit centers, and yoga studios around the country are fueling their businesses by offering their members online classes and at-home workout routines with eLearning solutions.
While creating eLearning solutions can prove victorious for many health and fitness businesses, getting it is not easy.
What Is eLearning?
eLearning is any type of learning that utilizes electronic technologies outside of the traditional classroom setting to access an educational curriculum. More often than not, eLearning refers to a program or course that is delivered, in whole, online.
As of right now, there are THOUSANDS of leaders and educators around the world who are turning to online teaching, as they are aware that it creates both passive income and scalability.
Plus, online services can be offered 24/7, which extends far beyond the normal operating hours of most brick and mortar businesses.
This begs the question,
“Shouldn’t health clubs be embracing online solutions?"
The Risk of Non-Action
According to surveys of their websites, almost all major fitness clubs are not charging for memberships during their extended closures. This means that many of these fitness clubs are losing local membership dues, some of which do not have any backup plans.
Not only can complacency cost a health club tons of money, but it can also cost getting left behind as other health clubs hop on board the new eLearning business model.
DON'T GET LEFT BEHIND
Instead, why not become a leader in the online health and fitness industry instead of waiting for the tides to turn back?
The Solution - A Two-Pronged Approach
Our solution, in this case, follows a two-pronged approach:
Paid live streaming-teaching services
Offer a library of online courses taught by in-house talent (trainers)
We can already see the major health and fitness clubs shifting their approaches to keep members moving.
For example, OrangeTheory is providing its members with new 30-minute workout videos every day, featuring a variety of the most popular coaches from all over the world.
Life Time is offering “Classes On Demand”, which is a streaming service for members and non-members to participate in cardio, strength, and yoga classes, all from the comfort of their homes.
Vimeo Live Streaming
When it comes to choosing a streaming service, it must be versatile and user-friendly. That is why we love Vimeo Live Streaming.
With Vimeo Live Streaming, health clubs have the option to offer a subscription paywall for new customers while offering a discount code for existing customers so that they may begin classes right away without paying.
This means that trainers may resume classes as soon as they can get Vimeo’s Live Streaming technology up and running or resume paid, private training with their individual clients.
Benefits of Vimeo Live Streaming
Vimeo Live Streaming offers 3 concurrent streams at once (Ex. 3 trainers can use the same account at 8:00 am on a Wednesday).
You can white-label your service and maintain your branding by embedding the streaming player on your website
Live streams can be simulcast to multiple domains at once, including YouTube, Facebook, and Periscope, to help build a stronger social media presence
Live sessions can be archived for customers to view and train with
Vimeo Over-The-Top (OTT)
Beyond live streaming, it is also important to provide members with a subscription service where they can watch your videos online.
When it comes to monetizing videos, we recommend Vimeo OTT.
Remember, we’re looking to take advantage of eLearning NOW. What makes Vimeo OTT such a spectacular platform is that it is far more efficient than any other solution we have found when it comes to creating a “bridge” for online learning.
First, you can begin by setting up a subscription paywall for your services.
From here, your training content that was produced from live streaming can be archived behind your subscription paywall at Vimeo OTT for members to access.
Your health club can also create additional educational content to add value to the member experience, all while enhancing your credibility as an educational company beyond the scope of pure training.
Benefits of Vimeo OTT
Vimeo OTT allows you to white-label your channel so that you may maintain branding
YouTube, Facebook, Periscope, and other social media audiences, can be directed to both platforms to increase subscriptions
You and your trainers will learn about content production and quickly becomes leaders in eLearning solutions for the health and wellness industry
It greatly expands the career possibilities for trainers, helping them to become online influencers and create income through eLearning solutions
We hope that by now you might be interested in how eLearning solutions could expand your reach as a business in the health and wellness industry.
Of course, you might be thinking:
“Sounds great, but we’re a health club, not a content creation or video production company.”
Well luckily, you’ve come to the right place. Our team at Course Creek has all of the necessary skills and expertise to provide your health club with knowledge and guidance so that you may find success in an industry that is shifting toward the online market.
If you are ready to take the next step, make sure to get in contact with us.
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