CourseCREEK Case Study

Hey EA

Elevating Executive Coaching Through Digital Transformation

Client's Business Model

Hey EA specializes in executive coaching for Fortune 1000 professionals, offering courses in leadership development, organizational management, and personal growth. Their innovative digital platform positions them as a key resource for transformative executive education.

Pain Points

• Limited Digital Reach: Existing methods were not scalable for high-caliber executives.

• Content Transition Challenges: Converting traditional materials into engaging digital content required advanced techniques.

• Interactive Engagement: Needed integrated webinar tools, feedback systems, and certification options.

• User Experience & Scalability: The platform had to meet the sophisticated needs of executives while ensuring high performance.

• Brand Evolution: Required a robust LMS to shift focus from support roles to executive coaching.

The CourseCREEK Solution

Initial Evaluation & Audit

• Conducted an Expert Planning session to assess existing materials and infrastructure.

• Identified challenges in content delivery and engagement.

• Established project objectives focused on scalability, interactivity, and user experience.

• Developed a migration strategy for a digital platform transition.

Deliverables & Authoring Tools Implementation

• Migrated coaching materials into multimedia-rich courses.

• Conducted professional video shoots to enhance content quality.

• Integrated video production and SCORM for executive-level training.

• Designed engaging modules with customized layouts for easy navigation.

LMS Deployment, Automation & Technology Integration

• Deployed a full-scale LMS on LearnWorlds for hosting courses.

• Automated user onboarding, progress tracking, and certification issuance.

• Integrated webinar tools and feedback systems for live engagement.

• Established API integrations for smooth data transfer and reporting.

Continuous Optimization & Ongoing Support

• Provided training on the new LMS features and content management.

• Implemented regular updates and performance monitoring.

• Offered daily technical support to address issues and enhance user satisfaction.

• Maintained an agile framework for ongoing improvements.

Current Status

• Growing Audience Engagement: Increased newsletter subscribers keep executives informed.

• Enhanced Content Delivery: Multimedia courses with professional videos have transformed learning.

• Automated Webinars: Integrated webinars allow for efficient, recurring live sessions.

• Optimized Performance: Automated processes ensure a seamless digital platform.

• Effective Marketing: Strategic initiatives have boosted visibility and outreach.

Through this digital transformation, Hey EA has redefined executive coaching, providing high-level professionals with access to cutting-edge leadership training in today’s competitive business environment.